Forget traffic bonuses in cold hard cash–BuzzFeed is tapping into the iEverything generation to incentivize and thank staffers.
Also read: Uber Senior Executive Outlines Plan to Expose Journalists' Personal Lives
Capital New York reported CEO Jonah Peretti recently announced to staff that the company passed $100 million in revenue for 2014 in an email sent over to the weekend.
Also read: BuzzFeed Taps Andrew Gauthier to Lead Video Division
Peretti also promises staffers some shiny new schwag if the company does even better.
Date: Sun, Nov 23, 2014 at 5:31 PM
Subject: Apple Watch
To: employees
BuzzFeed has a tradition of celebrating milestones and I'm excited to explain how we'll celebrate the next one.
Earlier this year we passed $100 million in revenue for the year. This is a huge milestone and amazing accomplishment!
Now we are in striking distance of two other huge metrics: 1) The BuzzFeed site is poised to pass 200 million monthly unique visitors for a calendar month 2) BuzzFeed Motion Pictures is close to 750 million views in a calendar month
If we hit 200 million UVs and 750 million video views, on the *same* month, we will celebrate by buying all BuzzFeed employees worldwide an Apple Watch.
It might happen this month, it might take a few months, but if we keep pushing hard and doing great work it won't be long before we can all synchronize our heart beats.
Happy Thanksgiving,
Jonah
Also read: Michael Shamberg, Jordan Peele Join BuzzFeed as Part of Major Expansion
In 2014, BuzzFeed has bolstered its news vertical, video operations, and raised $50 million in new funding over the summer for expansion and a motion picture division.
Facebook Filtering Users' Political Views; Sharing With News Organizations
BuzzFeed Plagiarist Benny Johnson Hired By National Review
BuzzFeed Raises $50 Million for Expansion, Motion Picture Division